This evidence-based cessation service is for those who want to quit smoking or using smokeless tobacco, nicotine, e-cigarettes or vapes. The service offers choices of ways to receive the cessation services, to include planned one-on-one coaching sessions by phone, chat or text, in addition to coach-led group sessions. Members can also engage in an online dashboard for an upgraded experience. The counseling is offered by trained Quit Coaches; in combination with nicotine replacement therapy or medication prescribed by healthcare providers. This gives the member the best chance of quitting successfully.